“How do people make decisions that grow their business?”
“How do they choose what to focus on?”
“How do they know when something isn’t working?”
“How do they build momentum?”
“How do launches and funnels actually perform?”
“How do they turn strategy into action?”

This is where you’ll see it.

Because you’ve probably taken countless courses already.

But you rarely get to watch someone implement everything they know, in real time, with real numbers and real consequences.

Behind The Build is where strategy stops being theory and becomes lived experience. 

Here’s what you get over the next 12 months

⭐THE REAL “WHY” AND “HOW”

You won’t just see what I did.
You’ll understand the thinking behind the decision and the impact it created.

Every week, I’ll send a focused insight or debrief around whatever I worked on that week:

Why an offer was changed
Why a funnel was tweaked
How it performed
How traffic was driven
What flopped
What worked
What needs to shift
What visibility move I made
What event I participated in
What happened behind a launch
And much more that goes behind rebuilding a complete business.

Weekly Insight (4 per month, 48 in total and occasionally some additional insights )

⭐ COLLECTIVE Q&A ACCESS

You can submit questions anytime. I will club common questions and record a separate Q&A insight and answer them collectively. (This isn’t private feedback on things, but deep guidance where it matters).

You’re simply watching a real business evolve, and learning from the clarity that comes with seeing the truth behind the scenes. 

I’m in a season where I’m rebuilding my entire business from the ground up, not because things were failing, but because I’m choosing a business model that feels sustainable, scalable, and spacious for the long run.

For me, that looks like shifting from a social-heavy business to a business that’s powered by evergreen content, funnels, visibility, and systems.

Here’s what that rebuild actually involves:
♦️Simplifying social media so it becomes a presence, not a pressure
♦️Rebuilding all my funnels from scratch
♦️Refining and retiring offers that no longer fit my long-term direction
♦️Testing Facebook ads again with a cleaner strategy
Increasing visibility through collaborations, summits, and partner events
♦️Participating in multiple events (and hosting my own almost every alternate month)
♦️Reorganising backend systems so things run smoothly behind the scenes
♦️Streamlining my business model so it works even if I need to step away for a while

This is not a rebrand.
It’s not a tidy clean-up.
It’s a full strategic restructuring, with real decisions, real experiments, and real outcomes.

And for the first time, I’m sharing this process while it’s happening, not once everything is polished and packaged. 

Why This Kind of Access Changes Your Business

Most people learn strategy in a vacuum, inside a course, inside a module, inside a framework someone created months or years after the real work happened.

But real strategy doesn’t live in a pre-recorded lesson. It lives in:

♦️The decisions you make week to week,
♦️The small adjustments that change everything,
♦️The experiments you try,
♦️The funnels you tweak,
♦️The things you stop doing,
♦️The ideas you test, even when you’re unsure,
♦️The moments where something flops and you learn why,
♦️The moments where something unexpectedly works,
♦️The pivots that create new momentum.

That’s the part nobody shows.
But that’s the part that teaches you how business actually grows.

Inside Behind The Build, you’re not seeing theory.
You’re seeing the application of strategy in real conditions, with real numbers, real decisions, real trade-offs, and real timelines.

YOU START TO SEE:

🌟How to think like a CEO
🌟How to evaluate your own offers
🌟How to make decisions without overthinking
🌟How to prioritise the right thing each week
🌟How funnels really get built and rebuilt
🌟How visibility turns into sales
🌟How momentum is created in phases
🌟How evergreen and live selling blend
🌟How to know what’s worth keeping vs. letting go

This is the kind of clarity that accelerates your business faster than any course, because you’re watching strategy in motion, not just learning it in theory.

Seeing the behind-the-scenes helps you understand the “why” behind decisions, not just the “what.”
And once you understand the “why,” you can make better decisions in your own business, faster and with more confidence.

And that is what actually moves businesses forward. 

Why This Kind of Access Changes Your Business

Investment: $111 for 12 months

This price is only for the first 10 spots. After that, the price increases.

You’re getting 48+ insights, strategy in motion, and 12 months of real, honest, grounded behind-the-scenes access for less than the price of most short workshops.

If you want to see how a business grows, not in hindsight, but in real time, this is your invitation.

Come behind the build with me.