Lead magnet creation workshop and planner
You know you need a lead magnet. You've known for a while. So why isn't it done yet?
Maybe you started one, and it turned into something massive and overwhelming so you quietly shelved it. Maybe you've created a few, but you're not sure any of them are working. Maybe you've been taking inspiration from everyone else's freebies for so long that you can't tell anymore which ideas are actually yours.
The lead magnet stays on the to-do list. Weeks pass. The list doesn't grow. And every time you think about finally doing something about it, the same cycle starts again…ideas, overwhelm, nothing finished.
My first lead magnet took me six months to create. And even then, I overpacked it with everything I knew until it was so heavy it had to be broken into multiple pieces later. I didn't have a process. I had inspiration overload and no structure to turn it into something done.
That process is what I eventually built. And it's what this workshop and planner are built around.
I created over 40 lead magnets before I had a system for creating them.
When I started my online business, I knew lead magnets were essential. I also knew I had no idea how to create one properly. So I did what most people do, I looked at what everyone else was doing and tried to take inspiration.
The problem with taking inspiration from everywhere is that you end up with nothing that's actually yours. My first lead magnet took six months. It was overpacked, too broad, and I had to break it apart afterwards. The ones that followed were faster, but random. I was creating what felt useful in the moment, not what was strategically aligned to my offers or my ideal audience.
Over three years, I created more than 40 lead magnets. Some worked. A lot of them just collected subscribers who never bought anything. And for a long time, I thought that was just what lead magnets did.
It wasn't until I looked back at a full year of lead magnet activity and asked myself which ones actually brought in buyers, not just subscribers, that I started to see the pattern. The ones that worked weren't random. They had a logic to them that I'd been applying without realising it.
I reverse-engineered that logic into a process. Four definite steps I now follow every single time I create a lead magnet, even now, five years into this business. I still use this exact process.
I turned it into a planner first. Then I recorded a workshop that walks through the planner step by step so you're never staring at a blank page wondering what you're supposed to do next.
The goal isn't a perfect lead magnet. The goal is a done one, with a clear strategy behind it. Most people who follow even 40% of this process end the workshop with a definite idea and the context to actually create it.
The lead magnet never gets done because there's no process, just inspiration.
Inspiration is unlimited. Pinterest boards. Competitor freebies. Bundle opt-ins. Content ideas lists. There is no shortage of things to borrow from.
But inspiration without a structured process produces two things: overwhelm and generic lead magnets that attract everyone and convert nobody.
The people who end up with lead magnets that actually work didn't stumble onto the right idea. They had a way of getting from blank page to finished strategy without getting lost in the middle. That's what this workshop gives you.
Without a process:
🙆🏻♀️ Lead magnet ideas stay in your head or on a list that never moves
🙆🏻♀️ You take inspiration from competitors and end up with something generic that doesn't feel like you
🙆🏻♀️ You create something too broad and heavy that overwhelms the people who download it
🙆🏻♀️ You attract subscribers who are just collecting free things and never buy anything
🙆🏻♀️ You're not sure how your lead magnet connects to your actual paid offers
🙆🏻♀️ Every time you think about creating one it feels like a big project, and you put it off again
After the workshop:
🙋🏻♀️ You have a clear, specific lead magnet idea that came from your actual offers and audience and not from copying anyone
🙋🏻♀️ You know exactly where it sits in your funnel and how it leads into what you sell
🙋🏻♀️ You have a format, a title angle, and a strategy, not just a vague concept
🙋🏻♀️ The lead magnet is designed to attract people who are moving toward buying, not just people who like free things
🙋🏻♀️ You finish the workshop with something done, not another idea to think about later
Here is exactly what you work through
The workshop runs for about an hour. The planner guides every step. By the end, you have a complete lead magnet strategy — not just ideas.
STEP 1
Strategic Brainstorming
This is where the ideas come from, and it is not a blank page brainstorm. The planner pulls lead magnet ideas from three specific places: your niche and ideal client, your existing offers, and your audience's actual demand. This means every idea you generate is already connected to something real in your business and not something you copied from a competitor's opt-in page.
STEP 2
Smart Market Research
Before you commit to an idea, you validate it. This step takes you through a structured research process across competitor analysis, Google search, and AI refinement, and not to copy what exists, but to find the gaps. You'll know whether your idea is distinctive before you spend time building it.
STEP 3
Precision Finalisation
This is the step that stops generic lead magnets from being created. You narrow everything down: one audience, one pain point, one micro-solution, one promise, one connected offer. The planner asks specific questions that force clarity. One problem. One solution. Nothing more.
STEP 4A
Lead Magnet Alignment
This is the layer most lead magnet trainings skip entirely, and it is what separates a freebie from a funnel asset. Before you create anything, you align your lead magnet to where your buyer actually is: are they problem-aware or solution-aware? Where does this sit in your funnel, top, mid, or bottom? How does it lead into your paid offer? This step ensures the lead magnet fits your buyer journey, not just your Canva template.
STEP 4
Creation and Implementation
Now you build it. You choose your format, define your title angle, map out the core content, and run it through a 20-point checklist that ensures it is specific, actionable, high-value, easy to consume, and connected to your offers. You finish this step with everything you need to actually create the lead magnet and not just plan it.
Everything inside the Lead Magnet Creation Workshop and Planner
✅ A self-paced workshop that walks through every step of the planner, about an hour
✅ A 72-page fillable PDF planner covering all 5 steps
✅ The Lead Magnet Alignment Framework that positions your lead magnet inside your funnel (Included in Planner)
✅ Brainstorming prompts drawn from your offers, niche, and audience demand. (Included in Planner)
✅ Market research structure, competitor analysis, Google research, and AI refinement guidance (Included in Planner)
✅ The 20-point creation checklist (Included in Planner)
✅ Format selection guidance across PDF, video, email series, mini course, webinar, and more (Included in Planner)
One-Time Payment of $47
Get Started Here
One Time Payment
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- Instant access to the full Lead Magnet Creation Works curriculum
Who this is for
This is for you if:
✅ You know you need a lead magnet, but every time you try to create one, it stalls before it's finished
✅ You've created one or two lead magnets, but you're not confident they're actually attracting the right people
✅ You feel overwhelmed by too many ideas and no structure for choosing between them
✅ You want a lead magnet that connects to your paid offers and not just a freebie that grows a list of people who never buy
✅ You want a clear process you can use every time, not a one-off workshop you watch and forget
Not for you if:
❌ You have a strong lead magnet process already and just want to optimise what you have
❌ You're looking for design or tech help for creating the actual asset; this covers strategy and planning, not Canva tutorials
❌ You want a done-for-you lead magnet. This is a guided DIY process
Things you might be thinking
I've tried to create a lead magnet before, and it never got finished. How is this different?
Because this gives you a structure to follow instead of a blank page to stare at. The planner asks specific questions in a specific order, and the workshop walks through every single one of them with you. You don't have to figure out what to do next. You just follow the process. Most people who work through even part of this come out the other side with something finished, because the process removes the decisions that cause stalling.
I already have a lead magnet. Do I still need this?
If your lead magnet is working and bringing in people who go on to buy from you, probably not. But if it's growing your list without growing your sales, or if you've been thinking about creating a new one and keep putting it off, the process in this workshop will show you exactly where the gap is, and give you a clear path to fixing it.
Will this work if I'm just starting out and don't have many offers yet?
Yes, and it's actually ideal for that stage. Step 1 of the planner works even if you only have one offer or just a clear problem you solve. The brainstorming process is designed to pull ideas from where you already are, not from where you think you should be.
How long will this actually take?
The workshop is about an hour. The planner is 72 pages, but you don't need to complete every section in one sitting, and you don't need to fill in every single page to get a result. If you follow even 40% of the process, you'll come out with a clear idea and enough context to actually create it. The goal is to get you done, not to keep you working through a workbook forever.
What if I go through this and still don't know what to create?
That hasn't happened yet, but the reason is the structure of Step 3. The precision finalisation step is specifically designed to eliminate that outcome. By the time you've worked through brainstorming from your offers and your audience's actual demand, and then narrowed it down to one problem and one solution, the idea is almost always obvious. The planner does the thinking work with you.
Do you have a money back guarantee?
We have money back guarantee and credit back guarantee as per our refunds and guarantee page. Please check this out because it differs based on offer pricing. But yes, all of the purchases are covered up by our satisfaction guarantee.
The lead magnet you've been meaning to create is still sitting on the list. This is how it gets done.
Not with more inspiration. Not with another Pinterest board of freebie ideas. With a structured process that takes you from no idea to a finished strategy in about an hour, and a planner you can use every single time you need to create another one.
One process. One hour. One lead magnet strategy that's actually ready to build.
Get the Lead Magnet Creation Workshop and Planner and finally finish the thing that’s been sitting on your to-do list.
