Profit Booster Order Bumps
Every sale you make is worth more than you are currently collecting.
The Order Bump System shows you how to increase your average cart value on every single sale, using the checkout moment, your buyers are already primed to say yes again.
Your buyer is already at checkout. That is the best-selling opportunity you will ever have.
Someone made it all the way to your checkout page and said yes.
They came through your content, read your offer, decided to trust you and pulled out their card. That is the highest intent moment they will ever have with you. Their resistance is at its lowest. Their yes-energy is at its peak.
And then the sale completes, and that moment is gone.
I have been there. I was selling products in the $100 to $200 range and was happy when sales came in. Then I tried something simple: I added a one-to-one coaching call as an order bump on a $200 offer, priced at $97.
The sale went from $200 to $297. A 48% revenue increase on the same buyer, the same traffic, the same everything.
So I kept testing, different offers, different price points, different formats. The first time I added an order bump to a digital course, 80% of buyers took it. Eight in ten people who bought the main offer also took the bump, without a separate launch, without extra marketing, just the right thing placed at the right moment.
Over time, building a multi-offer ecosystem with bumps on most checkout pages, at least 10% of buyers were taking the order bump on average across all offers. That 10% compounds. Every sale, every day, without any additional marketing spend.
That is what a well-placed order bump does. It does not add pressure. It does not create friction. It extends a yes that was already happening.
What Your Checkout Could Be Doing For You
Without a structured order bump:
🙆🏻♀️ Every sale is a flat transaction, with the same revenue every time, regardless of buyer intent
🙆🏻♀️ Random add-ons that confuse buyers or create hesitation about the main purchase
🙆🏻♀️ Low take rates with no clear way to diagnose why
🙆🏻♀️ Over-discounting to try to force conversions that do not need forcing
🙆🏻♀️ Revenue is entirely dependent on front-end sales, with nothing added at checkout
When the system is in place:
🙋🏻♀️ Every checkout has one aligned bump placed at exactly the right moment
🙋🏻♀️ Average order value lifts consistently without additional traffic or launches
You know exactly which type of bump belongs on each offer and why
🙋🏻♀️ Pricing decisions made from logic, not guesswork
🙋🏻♀️ More revenue from the sales you are already making
Why Most Order Bumps Do Not Convert
Most people treat order bumps as a cheap add-on. Pick something low ticket, attach it to checkout, and hope people tick the box.
When the take rate is low, the assumption is that the offer is wrong or the price is too high. Almost always, that is the wrong diagnosis.
There is a specific behavioural logic that determines whether a buyer adds the bump or ignores it, and it has nothing to do with how cheap the offer is.
When you understand that logic, every checkout decision you make becomes intentional. Not a guess, not a hope, but a deliberate placement that works consistently.
That logic is what this system teaches.
What's inside profit booster: order bumps
Everything you need to add a structured, intentional order bump to every offer you sell, and make it convert consistently.
MODULE 1: The Order Bump Foundation.
Before you build anything, you need to understand what an order bump actually is and why most people get the purpose wrong from the start. This module covers the checkout moment, why it is the highest intent window in your entire buyer journey, and the 3-second decision rule that determines whether your bump converts or gets ignored. Everything that follows builds on this foundation.
MODULE 2: What to Offer and How to Price It.
The three SAFE order bump types that work consistently — and how to choose the right one for each specific offer you sell. Pricing logic that determines whether your bump feels like an obvious yes or creates hesitation at the worst possible moment. When discounting helps, when it quietly undermines the value of everything on the page, and what to do instead.
MODULE 3: Copy, Design and Conversion.
Order bump copy is not sales copy, and writing it like sales copy is one of the most common conversion killers. This module covers the short specific copy structure that works at checkout and the visual layout principles that keep your bump visible enough to convert without competing with the main offer.
MODULE 4: Optimisation and Integration.
The metrics that actually matter for order bumps and how to read them without overreacting. The specific checkout failure modes that kill conversion, and how to diagnose which one you are dealing with before you change anything. And how order bumps stop being isolated tactics and start compounding as a revenue layer across your full offer ecosystem.
Everything inside Profit Booster Order Bumps:
✅The Order Bump Foundation
✅What to Offer and How to Price It
✅Copy, Design and Conversion
✅Optimisation and Integration
✅ Lifetime access and all future updates
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Is this for you?
This is for you if:
✅ You have at least one paid offer and a checkout page, and you want every sale to go further
✅ Your revenue is entirely dependent on front-end sales, with nothing added at checkout
✅ You have tried order bumps before, and they did not convert the way you expected
✅ You are unsure what to offer as a bump, how to price it or whether it will hurt your checkout conversion
✅ You want to increase average order value without more launches, more traffic or more offers
This is not for you if:
❌ You do not have a paid offer yet. Build the offer first, then add the checkout layer
❌ You are looking for a funnel-building course or upsell sequence strategy, this is specifically order bumps at checkout
❌ You want complex automation or tech setup, this is about the strategy and system, not the platform
Questions I get asked before someone joins
Won't adding an order bump reduce my checkout conversion?
A misaligned bump does. An aligned one does not, and a well-placed one can actually strengthen the buyer's confidence in the main purchase. The difference is in the design, not the presence of the bump. Module 2 explains exactly why, and the rest of the system is built around making sure your bump supports the sale rather than competing with it.
My main offer is already low ticket. Is there room for a bump?
Yes, and this is one of the most common misconceptions. Pricing at checkout is relative, not absolute. The principle that determines whether a bump converts has nothing to do with the raw price of either offer. Module 4 covers this in full, including why the price ceiling for order bumps is much higher than most people assume.
I have tried order bumps before, and the take rate was terrible.
Low take rates almost always come back to one of a handful of specific diagnosable issues, wrong bump type, pricing that creates friction, copy that reopens the buying decision or a layout that competes with the main offer. Module 8 gives you the diagnostic framework to identify exactly which one is the problem, so you fix the right thing.
Do I need to offer a discount to make this work?
Not always, and sometimes discounting quietly hurts you. There are specific situations where a discount accelerates the decision and situations where framing does the job better without reducing your revenue. Module 5 draws that line clearly.
What is a realistic take rate to expect?
It varies depending on bump type, offer alignment and traffic temperature. Across my own offers, at least 10% of buyers take the bump on average. On some offers significantly higher. The 80% take rate I experienced on one digital course showed what is possible when alignment is right. Module 8 covers how to evaluate your take rate properly and what to do if it is lower than you would like.
Do you have a money back guarantee?
We have money back guarantee and credit back guarantee as per our refunds and guarantee page. Please check this out because it differs based on offer pricing. But yes, all of the purchases are covered up by our satisfaction guarantee.
Your checkout is either working for you or it is not.
You are already doing everything required to get a buyer to check out. The traffic, the content, the emails, the offer, all of it is done. The only question is whether that moment is working as hard as it could be.
Every sale you make without an order bump is revenue that was already there, just not collected.
The Order Bump System gives you the framework, the pricing logic, the copy structure and the optimisation approach to change that. Starting with your very next sale.
