
You’re invited to join 17 business owners as they reflect on what they’d do differently!

Most people in the early stages of building a business feel pulled in multiple directions.
There’s advice everywhere, often conflicting, and it becomes hard to know what actually matters or what to focus on first.
If I Were Starting Again exists because of that phase.
The series brings together seventeen business owners, all at different stages, who are looking back on their journey and sharing what they would do differently today.
They’ve made mistakes, changed their thinking, and lived with the results of their decisions.
There’s no single takeaway here and no “right” answer being offered.
Instead, you’ll hear patterns, hindsight, and perspectives that tend to surface only after you’ve moved past the beginning. This series is meant to offer perspective from lived experience.
You’ll receive a downloadable eBook that brings everything together in one place.
Inside, you’ll find:
A short written summary of reflection from each speaker.
A direct link to listen to their audio.
A brief introduction to who they are.
A Free gift from the speaker.
You will also get a link to the YouTube Audio Playlist & Unlisted Podcast Episodes to listen to all audios in one go

Across the reflections, people speak honestly about things like:
✨Realising that doing everything alone, being the builder, decision-maker, and problem-solver, eventually became the very thing that stalled growth, and what shifted when leadership replaced control.
✨Spending years hiding behind preparation, branding, or “getting ready,” and recognising how avoidance can quietly disguise itself as responsibility or professionalism.
✨Letting go of beliefs picked up early on, about pricing, growth, data, or needing permission, and unlearning what once felt like the right way to do business.
✨Navigating identity shifts brought on by life changes: motherhood, late diagnoses, burnout, relocation, or starting again after something no longer fits.
✨Discovering that chasing growth too early often created more pressure, not relief, and how prioritising stability, predictability, and personal sustainability changed everything.
✨Learning the difference between busy work and meaningful work, and how much time and energy can be lost trying to look productive instead of building what actually matters.
✨Making peace with changing direction, in focus, in offers, or in the business itself, and living with those decisions instead of constantly questioning them.
Meet Our Amazing Speakers Sharing Reflection!
Asmita Jason is a business and marketing mentor who supports entrepreneurs in building simpler, more sustainable businesses. After rebuilding her own business in a new industry, she now focuses on clarity, decision-making, and long-term growth.
If I Were Starting Again comes from the reflections she wishes she had access to when she was starting out.




No. This is a reflection series. There’s no teaching, frameworks, or step-by-step content. Each speaker is simply sharing what they would do differently, looking back from experience.
Each audio reflection is between 5–10 minutes. You can listen to them in any order, or only to the ones that feel relevant to you.
After signing up, you’ll receive a downloadable eBook with written summaries and direct links to each audio. You’ll also get access to a full YouTube playlist and an optional unlisted podcast episodes.
Yes. This series is especially helpful for early-stage business owners who want perspective and clarity, rather than more advice.
Once you download the eBook, it’s yours to keep. There’s no expiry or limited access period.
But its best to listen to it on one go and get the valuable nuggets.