47 Easy Ways to Promote Your Lead Magnet and Grow Your List Faster!

This blog contains 47 unique ways to promote your lead magnet and grow your list faster.

47 Easy Ways to Promote Your Lead Magnet and Grow Your List Faster!

To build a successful online coaching business you need the right audience and building your audience starts with that first step. Yes Creating and promoting your lead magnet. Your Lead Magnet is a great way to attract new clients and grow your business.

My list has grown to over 3100 over the last 12 months and it all started with just that one simple lead magnet which I promoted everywhere. If I had never promoted that simple lead magnet I might have not grown my list to this number.

It’s not all about numbers but it's about your efforts and dedication.

I know you are here because you have something highly valuable to share as your lead magnet. You have made all the efforts and created your most valuable resource and now it's time to promote it effectively to get your ideal clients in your world.

In today’s blog, let's dive into 47 unique ways to promote your lead magnet so it lands in the hands of your dream clients who will soon become your paying clients. These are proven ways that I have personally used for my and my client’s businesses. All

All strategies are powerful but the impact may vary from person to person.

Let’s dive in and see these ideas and map out a plan for you to promote your lead magnet.

Less time to read and would prefer this as a downloadable PDF? You can download the PDF here. Love watching videos over reading? I have a YouTube video on this, watch it here! 

47 Ways to Promote Your Lead Magnet and build your list faster!

I would love to categorize these methods into major categories so it becomes easier for us to plan our outreach. The 4 Broad categories are Your Audience, Other’s Audience, Collaborate to Grow, and Pay to Grow.

Your Audience

This is where we see how we can leverage our existing audience to promote our newly built lead magnet. Your audience has a huge potential to get high-quality leads. And these leads will be warm leads who have an idea about you and your work.

1. Your Social Media Posts

The best place to promote your lead magnet is your social media posts. Talk about your lead magnet and its benefits. Posts with great images get good traction.

2. Your Social Media Stories

Your stories are viewed by most active people on socials and thighs becomes a great place to promote your lead magnet and get them into your mailing list. Share exciting stories and promote your lead magnet.

When you share your lead magnet in stories make sure you do it as a sequence of 3 to 4 slides.

3. Ladder Posts on Your Socials

Ladder posts work amazingly on Facebook. You can do ladder posts in your group, others groups, and your profile. These are coloured background short texts promoting your freebie.

4. Your Facebook Profile/Page Cover

This is a great idea to design a cover with your lead magnet and add the link in the description for people to opt in. Wherever you connect with people they will jump onto your profile and the cover is visible.

You can either design your regular banner with Lead Magnet on it or directly design a cover with a freebie title. This works great if you have live events as a lead magnet.

5. Facebook Bio:

The short little bio is a great place to promote your lead magnet. People visiting your profile can opt-in easily.

6. Instagram Bio:

What else can stand out as your IG bio? Add the link to your opt-in page on your IG bio and see how your visitors turn into your leads very soon.

If you use tools such as Linktree for multiple links then make sure you have only one free and one paid offer. Too many offers may confuse your people.

7. Facebook Profile Pinned Post

Have an amazing lead magnet? Post it on Facebook and pin the post. Pinned posts remain as attraction points on your profile making it easier to grab your lead magnet.

It is good to keep changing your pinned post regularly to promote most of your lead magnets.

8. Pinned Posts on Instagram

You get to pin 3 posts on your Instagram and it is a great place to highlight your lead magnet. You can’t add a link to this post but people can always comment on the link and it will boost engagement as well.

9. Facebook Group Banner

Does your FB group get a lot of traction via the FB algorithm? It is good to highlight your lead magnet on the banner and add the link in the description.

10. Facebook Group Description

Group visitors get to read the group description and you shouldn’t miss your chance to add your lead magnet here. Many members download a clearly mentioned lead magnet with proper CTA.

11. Facebook Group Welcome Post

Add your lead magnet link with the little welcome post as your next step. Many members love to take action and download the free gift given with a warm welcome.

12. LinkedIn Cover

You can display your lead magnet mockup with your strategically curated banner to get some eyes on your lead magnet.

13. LinkedIn Bio.

Just like FB and IG bio you can add your link to your LinkedIn bio and give a clear CTA.

14. LinkedIn About me

The About Me section is great for leveraging your work on LinkedIn, it is a nice idea to add your lead magnet as one of your great works to support people.

15. LinkedIn Featured Section

You can easily showcase your work on your LinkedIn featured section. This is the most visited section by many new visitors.

16. LinkedIn Articles

You can start writing articles as blogs for LinkedIn, they do get great traction on Google (SEO). Make sure to add your lead magnets in your articles to attract a lot of cold leads into your world.

17. Your Podcast

Start a podcast channel or talk about your lead magnet on your existing podcast channel. Your listeners love to get more gifts from you and would join your list.

18. Your YouTube Channel

YouTube is a great way to share your expertise. You can add your lead magnet in every video that you do on YouTube. You can also add your lead magnet in the channel trailer or YouTube cover banner.

19. Your Blog Posts

Write blogs to share your knowledge and keep referring to your lead magnets that align with the value of the blog. It is a great place to cross-share many of your lead magnets without even feeling as if you are promoting something.

20. Your Website

The best place to feature your lead magnets is your website’s menu bar, footer, or even one specific section on your website. The better placements you have the more visitors would convert into your leads.

21. Your Pinterest

Create pins to bring people to your lead magnet opt-in pages or even direct people to your blog which has lead magnets shared into it.

22. Your Email Signature

Add your newest lead magnet to your email signature. Your audience will download it and you will have an idea of how many people actively read and value your emails.

23. Personalized Messages

Did you get your lead magnet idea from some of the clients or peers? Create the lead magnet and tell them that you have created an amazing resource on what they had asked you. This is the fastest way to warmest leads on your list.

Others Audience

You will grow faster if you can tap into other people’s audience. Here are some ideas by which you can easily get exposure to other audiences and build your list. All of these ideas are legit and ethical with consent from whoever’s audience you use.

24. Other’s Facebook Group

Be active in different FB groups that you are part of. Share value and also take the opportunity to share your lead magnet. You can share your lead magnet in collaboration posts by the group admin.

25. Podcast Interviews

Seek opportunities to be a podcast guest and always make sure you mention your lead magnet that aligns with the podcast topic. This gets a couple of your listeners into your list.

26. Speaking Gigs on Stage

Grab deals to speak on stage for various events and mention your lead magnet to your listeners. You can also add a lead magnet to your introduction to get some warm leads.

27. Networking Events

Participate in various networking events you get access to and always make sure to talk about your lead magnets in a non-promotional way. Many of your new contacts would love to check more about you and join your world through your free lead magnet that you just shared.

28. Giving Incentives for Sharing

This is a great way to encourage people to share your lead magnet or your “I AM IN” banners for incentives. This works as affiliates but it is done for some added benefits other than money.

29. Strategic Guest Posting

If you love blogging then you should definitely look for guest posting opportunities to expand your horizon. Your posts can have links to your lead magnet which in turn helps you promote your lead magnet for free. Many top blogs seek contributors, you can google search for possible opportunities.

30. Promo Opportunities in Memberships

We all are part of many memberships at any given point in time. Each membership allows members

31. Online Summits

Online summits are a great way to build authority and promote your lead magnet. You get to speak and also share your valuable resources with attendees.

32. Guest Expert Opportunities

Seek opportunities to be a guest speaker in masterminds, memberships and other courses. You always get to talk about some free resources and those can be your lead magnets.

Collaborate to Grow

Collaboration is amazing when it comes to growth. You might have heard collaboration over competition and that’s what happens here. All experts grow together without competing with each other.

33. Collaborative Lives

Going live with your business friends, clients, and peers works amazingly to give you a huge exposure in front of other people’s audiences. Whenever you go live do share value and mention your lead magnets that are related to your talk and would add value to your audience.

34. Collaborative Bundles

Paid and Free collaborative bundles are emerging a lot nowadays. This is where you get to promote your low-cost offer for free(some bundles allow free lead magnets) with a collective huge audience. Every contributor submits one offer and then all contributors promote this bundle to all of their audience.

35. Collaborative Giveaways

Collaborative Giveaways are similar to bundles, but here people get direct access to resources instead of signing up for the bundle host. These work effectively for high-quality lead magnets/low-priced offers. You may get a lot more people joining in.

36. Freebie Swaps

Freebie swaps are great for sharing your biz friends' or peers' freebies into each other email lists. This is not necessarily a huge bundle but just 2 to 5 people sharing each other's freebie to their audience for some exposure.

37. Hosting Bundles

Participating in bundles is amazing but the next level is hosting a bundle. You get a huge audience when you become a bundle host. All those who sign up for your bundle become your audience and then it's your task to give them various lead magnets to find value in being on your mailing list.

38. Hosting Giveaways

Hosting giveaways is a great way to be seen as an expert or authority. Host giveaways and share more than 1 of your lead magnets, your giveaway can always feature you more times than that you join as a contributor.

39. Hosting Summits

Summits are seen as high-value live events. If you get to host a summit you get good traction on social media and also an opportunity to share your free gifts with all those who register for the summit.

40. Story Takeover

This is when we share stories in our peers' or clients' stories, we collaborate to share each other's lead magnets in our IG or FB stories to give some exposure and tag each other for better visibility. This works great as it is like directly recommending someone on your stories.

Pay To Grow 

You can always pay to grow faster. Whenever you use paid methods to grow be sure to have backend offers that will have you cover at least 50% of your marketing cost.

41. Sponsorship events

Look for events to be sponsored and get a standee or logo on the footer of your gifts in goodie bags. This is a great way to traction and also win the perceived trust and like-factor of the event owner. People see you as equal authority to the event host.

42. Facebook Ads

One of the best-paid ways to grow your audience and promote your lead magnets is through Facebook ads. Yes, ads have become slightly costly but you can always have a backend setup with tripwires of low-cost offers in your welcome sequences to cover up the ad costs. You can get leads below $1 of your lead magnet is amazing.

43. Promo Facebook Group Memberships

This is where you pay to group admin to let you promote in their FB groups. It's a good exposure to huge audiences in groups and leverages existing groups with authority. Ladder posts work amazingly in such groups to promote your lead magnet.

44. Sponsored Posts

You can pay for posting on huge accounts on Social media. You get to pay for a certain number of posts and can use those to promote your lead magnet. This works great if any influencer or biz owner is letting sponsor spots to their socials. Always check for engagement and quality of the audience before paying for such spots.

45. Sponsored Blogs

Similar to sponsored posts but here you get to pay to get a spot to do a blog post on a huge blog of others. It gives great exposure as blogs attract organic traffic and are mostly evergreen. Utilize these to give value and also make sure you include more than 2 lead magnets in your blog post.

46. Paid Stories Promo

You can pay for posting stories and get a tag by accounts having a huge following on Social media. You get to pay for a certain number of stories and can use those to promote your lead magnet. Always check for engagement and quality of the audience before paying for such spots.

47. Membership Feature Opportunities

A lot of memberships feature your lead magnets on their mailing list. This is a great way to get a quality audience and share your work with your coach's audience. Audience Builders Club(my $7) membership allows you to get such features every alternate week. This works amazing for my clients and they have got 25 to 50 leads via one single email.

Conclusion

These 47 strategies work amazing for me and for my clients to grow our email lists!

Go and try the strategies that are most feasible for you or those you would love to give it a try.

Haven’t created your lead magnet yet? Here are 50 great ideas to build your free lead magnet. Check it out here 

I also have Lead magnet Canva templates to ease your design work. You can access them here. 

Wanna build your list from ZERO or level your list-building game?

Inviting you to join Audience Builders Club! This is where you get to learn to build your read magnets and also use the promo feature to promote them to my mailing list every alternate week. Join us here!

Categories: : Lead Magnet