50 High Converting Lead Magnet Ideas to Build Your Mailing List!

50 different ideas to create a high-converting lead magnet. I have tried to gather all of the successful lead magnet ideas in one place.

Looking to build your list with quality lead magnets? There are a lot of ways how you can build your list. Some of these need a free lead magnet and some don’t. But the most effective way I have seen and experienced is using lead magnets to boost your list building.

To build a successful online coaching business you need the right audience and building your audience starts with that first step. Yes Creating and promoting your lead magnet.

My list has grown to over 3100 over the last 12 months and it all started with just that one simple lead magnet which I promoted everywhere. If I had never promoted that simple lead magnet I might have not grown my list to this number.

It’s not all about numbers but it's about your efforts and dedication. I know you are reading this guide because you want to create a great lead magnet and start building your list.

I will be sharing 50 different ideas to create a high-converting lead magnet. I have tried to gather all of the successful lead magnet ideas in one place so it eases out your effort.

I have tested most of the ideas and created 50+ lead magnets for myself.

Less time to read and would prefer this as a downloadable PDF? You can download the PDF here Love watching videos over reading? I have a YouTube video on this, 

Lead Magnet Ideas for Coaches, Consultants, and Course Creators!

Your lead magnet can be anything that adds value to your ideal clients. Your lead magnet must reach your audience at a level they are and we all have audiences that are just starting or those who are already far ahead. We need top-of-the-funnel lead magnets to attract new leads and bottom-of-the-funnel lead magnets to convert the warm leads.

Whatever is your goal, here are the 50 ideas that you can use today to create your lead magnet. I have tried to organize the ideas based on the format to give you a better understanding of each idea.

Easy Downloadable Lead Magnets

These are lead magnets that can be created as simple PDF guides and used like evergreen lead magnets. These tend to get the highest signups as it doesn’t ask for a commitment except the email address. 

 1. E-Book

An ebook is the best-performing freebie of all time. You can compile any of your knowledge that solves your audience's problem. Anything above 4 to 5 pages including your details is great to go. Ebooks work great for a slightly warmer audience, they can be easily modified into Cheat Sheets to attract a cold audience who may not have time to read your ebook.

2. Do-Confirm Checklist

Checklists are a great kind of freebie as they give tangible results. This type of checklist is done to review steps that are already taken. It is like an ordinary memory checklist to make sure all steps are followed.

3. To-Do Checklist

You already know checklist work amazing and creating a checklist along with doing a certain task is of high value for your audience. Create checklists for any tasks that your niche does. This will include all the steps that they need to perform to complete a specific task that your checklist promises to get done. 

4. Guides

Give specific information in the form of a guide to do a specific task that your ideal audience is looking for. They are similar to an ebook but not necessarily an ebook.

5. Infographics

A tiny image that shares information with your ideal audience. They can be designed specific to a task or ebooks can be converted into attractive infographics.

6. Downloadable PDFs

This is simple to create but effective. People love to download PDFs of the information they consume. Create PDFs of your best posts, stories, emails, or even blog posts. 

7. Cheat Sheet

Cheat sheets are great for you to create and for your audience to consume. This is short and crisp information that would be helpful for your ideal audience. These are just simple steps in which you can give micro information.

8. Case study

A case study is in-depth research of a particular case and should present unique value. You can do this as a client success case study or in a general topic-specific case study.

9. Report

A report is a piece of content that presents a summary of a particular topic. Much like case studies, reports often contain data and statistics to support the given points.

10. Presentation

Much like an infographic, a presentation visualizes information and makes data easier to perceive. Whenever you do live training you can always have presentations as your lead magnet.

Video Lead Magnets

These lead magnets may take some time to create but work amazingly to take your people from cold to warm as they see you on video. The signups will be less as not all total cold leads would commit to giving you time to watch your video.

1. Live Masterclasses

Masterclasses are great for getting signups and connecting at a personal level. Host a masterclass and provide free value. Masterclasses do attract a better quality audience because it is a time commitment as they sign up for an online event.

2. Evergreen Masterclasses

Record something and use it as your evergreen masterclass. You may need a tech setup to play this masterclass every time a new person signs. They do get the highest attendance rate as people opt in for various times.

3. Mini-courses

Create a mini-course that can give value to your audience. People sign up and become your mailing list. You can convert your regular ebooks into mini-courses with enticing messages around them.

4. Videos

Videos are engaging and immersive. People love videos. You can create videos giving value to solve the problem that your ideal audience may have.

5. BTS Video

People love short behind-the-scenes videos of you doing something that they feel is valuable. It could be How I create this.. or how I do this... Make sure you have a great message to promote your BTS videos.

6. Task Walkthrough

The best way to give value is by showing a task in a video or file in step-by-step mode. This is considered more valuable as it is easy to implement.

7. Free Live Training

Similar to a masterclass or a webinar but this doesn’t have to be an hour long. You can deliver free training sessions for 15 to 30 minutes on hot topics for your ideal audience.

8. Video Series

Do dedicated video series(1, 2, 3, and so on) on specific topics. These are great to deliver for a few days to take your people from cold to warm.

Editable Lead Magnets

These styles of lead magnets are known to attract action action-taker audiences because they are seeking something on which they could act. It's really good to add this style to test your audience and give them some good work to see results.

1. Editable Planner

People love planners that help to take specific action. These planners are usually with instructions and space to write their work. They work amazingly to get action-taker leads as it involves a commitment to be ready to do the work.

2. Excel Planners/Organizers

You can create Excel sheets that help people organize or plan activities. The best things given out in Excel are calendars, one-week planner, 365-day planner, etc.

3. Calculators

Calculators help simplify the work of your ideal audience and they just love them. Create calculators in Excel with simple formulas for the common calculations done in the industry. 

4. Spreadsheets

We all use spreadsheets every day. Create any spreadsheet that will benefit your ideal audience as a freebie. Include detailed instructions for customizing the spreadsheet. You can have an organizer, calendar, and calculator on the spreadsheet with instructions on how to use them.

5. Journals

Journals work amazingly as a freebie/lead magnet. You can create journals for any topic and support your ideal clients in their journaling journey. E.g. Gratitude Journals.

6. Workbook

A workbook or a worksheet is a lead magnet that aims to help a person solidify their knowledge on a specific subject. They contain a lot of exercises related to the topic you have created them for.

Audio Lead Magnets

People love to listen on the go. These lead magnets fill in the void of time by giving something valuable to listen to.

1. Podcasts

Audio podcasts serve the best role as freebies. You can even create a separate special series for your ideal clients.

2. Guided Meditation

Meditations work amazingly. If you can do meditations for a specific goal or topic, you get more people requesting the meditations.

3. Hypnosis Audio

Do you do hypnosis? Then why not a quick little audio for people to experience the power of hypnosis?

Interactive Lead Magnets

These are where more than one type or some action is required from your clients. They are known for interaction between you and your clients.

1. Quizzes

People love to take quizzes. They want to learn more about themselves, get some fast entertainment, and gain insights. If you can create a thought-provoking quiz, you’ll have a great lead magnet.

2. Email course/series

An email course is a series of emails that teach a subscriber a particular subject. You can use such courses to drive more subscribers to your email list.

3. Event tickets

You can offer free seats to your virtual events and boost engagement. This helps to create curiosity.

4. Exclusive Newsletter

A newsletter is a report that contains the latest news from a business and current events in the industry. Should mostly contain educational content. You can create an exclusive newsletter to help your ideal clients gain some insight into the industry and do better.

5. Toolkits

Compile multiple resources together and package them as a toolkit. People love toolkits as they provide everything handy. These toolkits can have a set of resources to do a specific task. These are task-specific e.g. launch toolkit, and lead magnet toolkit.

6. Free trials

A free trial is one of the most powerful ways to generate leads. If you don’t have any other freebie ideas, go with this one. A free trial can be offered for a membership or a few lessons from your bigger course.

7. Discount Coupons

Giving 100% coupons or some specific amount of coupons to use on anything on your site works amazing as a lead magnet. This also gets you some paid clients as normally people pay for the extra amount that's above the coupon.

8. Beta/Early Access

People feel honored to get early access to products. Whenever you have some things in plan, you can use that as a lead magnet. This will also give you some testimonials when you make that offer.

9. Personalized Goal Map

This seems to be personal but is a basic step to achieve something. You can create 2 to 3 step-by-step roadmaps based on the starting point of your client journey.

10. Mini Tutorial

A short self-paced tutorial in either video, audio, or text format. Give people what they need to learn in an easy actionable format.

11. Free Community

People love communities, but if your community is a great place to hang around then there would also be a reason to stay long.

Template Style Lead Magnets

Highly valuable lead magnets give the fastest result by just using them. They are a no-brainer for a lead to opt in.

1. Design Templates

A template is a file that serves as a layout for anything. Various kind of templates works great. e.g. Canva templates for social media posts, and Canva templates for lead magnets.

2. Script Templates

You can give any of your written copy sample templates to ease the writing work of your ideal clients. It could be a copy for landing pages, emails, or even social media posts.

3. Swipe files

A swipe file is a collection of resources with ideas on a specific topic. They present a lot of value as they contain unique content assets.

E.g.: Email Swipe files and post swipe files. 

4. Funnel/Landing Page Templates

Do you love building funnels? Create some easy-to-use templates and use them as your lead magnet. Many funnel builders also give you affiliate commission if any of your leads upgrade to use that specific software.

List Style Lead Magnet

We might underestimate this style of lead magnets but people find them highly effective in generating ideas and completing tasks. They come in very handy in major activities of a business. 

1. Prompts

Prompts are a great resource for people to take certain actions. People value prompts when they see them ready to implement. You can create prompts like story prompts, journal prompts, sales prompts, etc.

2. Compilation of Examples

People look for examples or samples when doing any task. You can create a compilation of examples as your lead magnet. It could be vision board samples, sales email samples, FB ad samples, etc.

3. Compilation of Resources.

One of the best lead magnets is giving helpful resources together which saves a lot of time for your audience. You being an expert in a specific topic can give handpicked resources so your ideal clients don’t have to waste a lot of time on Google search. Examples could be free website builders, free blog sites, Groups that allow promo, etc.

4. Compilation of Ideas

Ideas are always welcome and they help us save tons of time while brainstorming. You can do compilation ideas to create something. One such example is this lead magnet you are reading right now.

5. Paid Membership List

With a great trend of joining memberships, it's good to give a hand-picked list of memberships in your niche. You can also add your affiliate links to recommend your favorite memberships.

Personalized Lead Magnets

These lead magnets consume the most time and energy as they involve your time. They are also highly effective for high ticket conversion.

1. Free consultation

A free consultation is a free call to help your client with a specific goal. Don’t mix free consultations with sales calls. This is purely to give value. It also helps you to understand your client's needs.

2. Free Mini Audit

Audits are a great way to show your expertise and also add value to your ideal audience. Do mini audits and share valuable tips- the better your audit is the better you build long-term relationships with the audience.

3. Free Hot Seat Coaching Session

People love to be coached and experience different coaches before investing. You can host monthly/quarterly GROUP hot seat coaching sessions as your lead magnets

Conclusion

These 50 ideas are amazing to create lead magnets that convert better. Go and try the idea that is most feasible for you or the one you would love to give a try.

Need additional support designing your lead Magnets? You can grab our lead magnet templates here

I also have a detailed guide on 47 ways how you can promote your lead magnet. Check it out here. 

Wanna build your list from ZERO or level your list-building game?

Inviting you to join Audience Builders Club! This is where you get to learn to build your read magnets and also use the promo feature to promote them to my mailing list every alternate week. Join us here!

Categories: : Lead Magnet