Decoding the Best: Analysing 9 great Instagram Bios for Ultimate Inspiration

Asmita Jason Author

Posted On Mar 18, 2024 |

My Personal sharing around 9 great Instagram bio to inspire you

Instagram for Entreprenuers:

Instagram is a great platform for aspiring entrepreneurs to grow their businesses. It's also a great tool to leverage your authority even when you start from ZERO.

I did start my business by using Instagram. It was my website and client attraction machine. Over the years it has evolved because now I use multiple modes to attract clients and not only Instagram but still it's a huge portion of my revenue still comes via IG. I majorly use Instagram to create stories and sometimes share valuable content.

When it comes to Instagram, your intention of using the platform is very essential otherwise, you would get lost in vanity metrics and influencer game. There are three types of IG accounts- Business/Experts, Influencers and personal.

Make sure you exactly know your purpose with IG and do not get lost in shiny objects or the rate race of growing IG following.

I do share a lot about using Instagram to showcase your expertise and use it to attract clients. To do this you need to leverage your authority and that can be done very well in Your IG bio.

There is a lot that we can learn about IG bio but I love learning from practical examples. Hence this blog is all about breaking down some great IG bios to help you create yours and brainstorm ideas to leverage your authority. {Btw, if you haven’t grabbed my IG bio checklist, then you can grab it here for free.}

Let’s dive into today's topic, to decode the 9 great IG bios. There is no reason why it’s 9 number, it's just because I noticed 9 of my peers/coaches/friends and loved their bio while writing this blog.

These are IG bios of the people whom I have worked with or I know them somehow. Feel free to follow them and explore their work.

This blog will definitely give you a lot of inspiration around

✅Leveraging your authority

✅Building Social Proof.

✅Getting creative with IG bio

✅and using the character limit at their best.

Instagram Bio Which is a great example of Owing Your Identity and Client Results.

I love Demi and all her work. She is amazing at content creation, especially for Instagram. I love her bio it is very clear and has no fluff- straight to the point.

She leverages the authority very well as “millions in client results”.

I love how her unique voice is seen in the bio, all her content and messaging have the same tone. The way she says, real strategies, No BS or fluff allowed is exactly what she says in her content as well. A great example of owning what you are.

The use of emojis pits us in a trance state and they are not used only for the sake of using emojis.

This is a great learning point, let your bio be as you normally talk. It shouldn’t be something you are not. Many times we take inspiration and end up creating something that is not our voice.

Instagram Bio Leveraging Expertise to stand out

Zach is very knowledgeable in terms of FB ads and not-so-average marketing strategies. I have been doing ads for so many years but still love learning from him.

I love how he has leveraged his experience by mentioning “10+ Years” and “$3 Million Managed”. This shows he is not an ordinary guy who is trying to pretend to be someone but has actually done the work and is here for what is best.

His CTA is also very clear and takes people straight to the boot camp. Everything in his bio is around FB ads for course creators but I know he also is very good at many other things. And still, he is leveraging his BIo to stand out for Ads without adding too many things which he teaches his clients.

This is a great example of staying to the point. You may be doing a lot of work but make sure you decide what you would love to stand for. Add the things that really matter and not everything. This is what helps you leverage your expertise.

Instagram Bio Leveraging Client's Trust as Social Proof

Evelyn is great at mini-membership method and she has owned trust of her people. She is not your average coach but a real example of someone who truly embodies what she teaches. The real transparency and ground to earth to own social proof.

And you see that clearly in her bio. Her bio may look simple but she is actually a person just like her bio. Simple yet highly knowledgeable and helpful. This bio is a great example of simplicity and yet highly effective as it leverages trust and not just ordinary social proof.

The founder and then monthly members get her all the authority and know like and trust factor of people all in one bio.

Instagram Bio Leveraging Your Grit and Determination

I know Kylie and we have worked together for some time. I am part of her membership and love all her work. Her IG bio is different to all those we saw until now. She isn’t leveraging big results, big money wins but she is leveraging her determination and grit. She is been self-employed for 15+ years. This shows she is not someone who has popped up just today. She is in this for the long term. It wins the trust of her viewers.

She also leverages her monthly paid members to build on the trust as social proof. Her entire bio is all about emails which shows standing to the point to leverage expertise rather than hopping around in bio to leverage many things.

Instagram Bio helping people see the future/transformation

I haven’t worked personally with Faith other than being part of her becoming a boss bundle. But I love seeing her emails and this IG bio.

This bio takes a totally different turn compared to all IG bios out here for decoding today. She isn’t talking about client results, she isn’t talking about her expertise but she is still owing the game by putting her viewers into seeing the real transformation for themselves.

The name is Mindset Magician, then dreamers to doers and then going further to the most desired result of her ideal clients- well-paid business rule breakers. Everything just flows perfectly to put clients in a trance state where they feel what is written. This bio makes it very easy for the audience to believe what they see and to take action.

You can leverage your promised results. If you don’t have a lot of social proof or client results, take this as an inspiration. (I know she has a lot of social proof and client results so she isn’t doing this with the same purpose as us)

Instagram Bio Highlighting Ideal Audience Characteristics

I have been working with Lizzy lately and seeing amazing results. Whichever program I invest I get 4X ROI in just a few weeks. She is amazing and I love working with her for the long term.

This bio is not gonna attract anyone and everyone. She is only attracting her tribe, by being very specific, owning who she really is and calling out the characteristics of her people.

Not everyone would get attracted to her but those who will, will be in it for the long term.

Everything in her bio highlights the characteristics of her ideal tribe- multi-offer, experimental and rule-breaking. People who identify themselves as all of these get into her world.

She is not only calling them but also giving a great example that she herself is one of those by highlighting 2 of her great offers(also trademarks).

This bio style is great to use if you want to attract a specific tribe and not just everyone.

Instagram Bio example showing the Focus of the Moment.

I have taken some courses from Maria and have been following her for a long time. What I love about her her bio changes with her offers. The bio is not constant forever. This is a great example of multi-IG bios to leverage the moment.

Her current bio is all about Passive income, her social proof and the same offer. This is a great example of the focus of the moment. The focus is clear, selling the offer in bio and so her bio leverages all around the same thing.

If you have multiple offers, it's also good to have multiple bios which can help leverage your expertise.

Instagram Bio Leveraging Monetary Wins as an Authority

I have been working with Laurie for a long time. Almost 2 full years now and she is just amazing at strategies. Her IG bio is a great example of following the strategy.

She is actually leveraging all money results and yet trying to get her viewers to see what's possible for them.

She calls her audience who wants to make $50K+ and assures that by showing her social proof of 8 figures in client results.

She also owns the game by showing her own success of 0 to 2 million in 3 years.

This is a perfect bio for leveraging multiple things in a great way.

Instagram Bio Levegaring the Know-Like & Trust Factor

I have been working with Niché for almost a year now. She is amazing at sales psychology and making it simple for us.

I love her bio which is all about her expertise but also building the know-like and trust factor.

The way she has mentioned 300+ client testimonials instead of revenue or just numbers shows how much clients love her. This actually helps to build the like factor.

Her bo has great use of a copy that shows expertise and emojis that make us imagine what she is saying.

My Own Bio after a lot of iterations over the years

Take this as a bonus, not part of the count-9. 

If you haven’t read it, you should definitely read my blog on how my bio has evolved over the years.

I love this variation of my IG bio as it shows my expertise and steps in my Audience Builders membership. I am trying to build my authority for visibility & audience growth membership and this helps me do that.

The next is my own result of burning down something and rebuilding which I assume helps me inspire those who would love to restart and not give up.

Then the 55+ paid members in ABC, shows social proof but specific to membership as that’s my goal.

Summarising

I have shared these IG bios of people I admire and love. These are not shared to copy but shared as an inspiration and example of great work. Please free to visit their individual profile and see what they do and how they can help you. All of these are amazing coaches and entrepreneurs.

I hope this gave you a lot of ideas on how you can leverage your own IG bio. All of the analysis is my perception not necessary the creator has the same intentions as I shared.

Categories: : Instagram Bio