From UnKnown to Standout Authority: My Journey Crafting the Perfect Instagram Bio and Its Evolution

Asmita Jason Author

Posted On Mar 18, 2024 |

In this post, I share a lot about how my Instagram bio has evolved with me as my business evolved.

My Journey Crafting the Perfect Instagram Bio and Its Evolution Over the Years

How to write an Instagram bio is the biggest challenge for many aspiring entrepreneurs. People spend a lot of time creating the perfect Instagram bio which helps them stand out and attract clients.

We all know the importance of a stand-out bio and also we may know what makes a bio perfect. And yet there are people making mistakes with their bio (me first) or many times people don’t have the necessary things to leverage at the beginning of their journey.

Your bio is a great place to add highly essential things and show the transformations of working with you, your expertise, social proof, why you are the best and so on. This is your tiny little space where you can leverage your unique ways, results and wins. If you haven’t grabbed my IG bio checklist, you can grab it here, It does show the essential elements of an IG Bio.

In this post, I don’t want to talk about a perfect bio but want to share things that may inspire you get started with Instagram.

👉You don’t have to wait for all perfect situations to get started.

👉You don’t have to wait until you have the biggest results to leverage.

👉You don’t need to make huge money so you can leverage your Instagram bio.

Remember your Instagram bio evolves down the line. I must have had 15+ bio variations in the last 4.5 years of my online entrepreneurship. This post is all about sharing a few variations of my Instagram bios and sharing my own insights as to why it was done like that and if there was a scope for development.

This is gonna be a great information source and great inspiration for you to get started without wasting a lot of time on your bio. I will also try to cover some of the biggest bio mistakes that I made and how they cost me a lot.

I started using Instagram for business purposes. I had never used IG for personal use. So I will be sharing right from the very first IG bio to my latest bio.

Let’s get started without any delay

My Very First Instagram Bio in 2020

You see the bio looks clear and emojis stand out. It is really a great bio for someone beginner who has no expertise or authority.

The mistake here was using “Business Analyst” instead of the services I wanted to be seen for. I missed the SEO section of Instagram.

Also, the CTA was very vague- follow me to grow your business. And the link in bio was just my website then. Which isn’t great. Maybe I lost a lot of traffic or attracted unaligned clients.

But the best part of this bio was the clarity- Facebook, Instagram, Sales Funnels and helping entrepreneurs grow their loyal tribe + revenue. Though the services in the platforms were not mentioned clearly but the end goal was clear. It was audience growth & because people love revenue growth. {Yes, I did help people grow their audience even then}

How did it perform: It got me fame and I attracted all kinds of entrepreneurs. My goal was to work with brick-and-mortar businesses only. Business analyst sounded like someone very high end and people had a hesitation to reach out to me.

Instagram Bio after 30 Days.

Did you see the followers grew fast? Yes, it did. I crossed 10K followers within approximately 60 days of starting on IG. Well, it wasn’t serving me anyway and I had to remove all followers when I wanted to restart. {I may write a blog post on it and when it's live will definitely link it here. Till then I do have an IG post that roughly talks about it. You can read it here}

One of the best things here was mentioning the Social Media Expert. It helped me get many enquiries and clients.IG was the only source of getting cliente for me at that moment and had to waitlist people before they worked with me. {It may sound all perfect but I had to burn down that 5-figure biz due to getting burnout. You can watch the masterclass here.}

The biggest mistake for me here was being vague about helping women entrepreneurs grow their businesses. I attracted hell lot of women who had no idea of business and were looking for some money-making thing online. {Well that’s how my IG grew fast with all the wrong people}

Restarting after a break- After burning down the old biz

I did try a lot to come back to IG fame after almost a year of being off Instagram.

I will be very honest I was trying to make a comeback and wasn't sure about anything. I didn’t want my past clients, so tried high-end words such as Launch expert, launch strategies and high ticket coaching.

I had no idea of none…I had just done it because many others did so.

And that’s the reason why I never felt confident about the work I do. I also never could create content freely due to the burden of being an expert which I wasn’t.

In terms of bio structure, this was an amazing bio. Clear, concise looked like an authority. But it never worked because I was not the person my bio was trying to portray.

The total new world of Bio with certifications, some great results and social proof.

I did invest a lot in learning and certifications to be able to call myself a launch expert. {Yes my goal was only to be a true launch expert but I ended up getting into the coaching space}

This time I had great results of my own and some of my clients. I was conducting online masterclasses and so on. But never knew what to call myself. I ended up calling myself a Business Freedom coach{It was this for a very long time}. My idea behind it was people should see me as someone who helps them achieve freedom by scaling their businesses. But it never landed right for anyone. Neither me nor the clients.

I was getting clients and making money but it wasn’t what I wanted to do. I did attract a broad category of clients and it didn’t help me find my uniqueness.

After 4+ certifications when I finally started calling myself a Business & Mindset Coach

This was great. It showed authority as the founder of the ABC coaching effect. I had intentionally added it because I didn’t have solid authority in the coaching space. I didn’t want to use my own income as authority. {I still don’t use them}

The work I did seemed to be very broad because I had just done all certifications (Course Launch, Mindset Coach, Social Media Strategies, Neurogetics Coaching).

But this bio was great as it had authority, a little uniqueness and also direct CTA for my membership then. (It has evolved a lot now and it is called the Audience Builders Club instead}

This was great but I didn’t see my Asmita Magic and Niched down to only strategies as core

It was another great bio. All things followed. SEO used, clear & concise, direct CTA.

There was authority but I was looking for great results, some numbers as authority into it. Also, the Business and Mindset Coach was too broad, but it was great to get SEO traction.

The Most Recent Instagram Bio

I love this version of my IG bio as it exactly shows what I do and also leverages my authority + experience.

✅It clearly states No Fluff strategies and also mentions the steps that we majorly work on in my Audience Builders Club membership.

These ABC steps are the things that I want to be known for. I could break it down further in bio but you know the character limit. 😅 {ABC-Audience Builders Club Membership}

✅The next line shows my experience that I embody what I preach.😇

It shows I have actually burned down a 4-fig monthly recurring revenue i.e. a 5-fig biz to build something more aligned.

And I did that in 365 days with a pregnancy and toddler to care for. {this part couldn’t be added due to character limits.}

👉Burning down and rebuilding something needs courage and my clients have found it very inspiring to give up on what’s not serving and rebuild in a better way.

✅Next, we move on to showing the social proof- 55+ paying clients. I am telling you that these many people trust me and are part of my monthly membership. This is a great way to add social proof without lengthy testimonials in IG Bio.

✅And then there is an invite to have a sneak peek into my world. This is not very specific to certain call to action. But I keep it changing when I have a major focus for a specific period.

Conclusion

My Instagram bio has evolved a lot over the years and so I. In fact I have evolved and pivoted a lot and so has my IG bio.

All of these IG bios seemed to be good at the moment but definitely needed time to evolve.

There were times when I didn’t have so much authority to be leveraged and had to adjust something else to stand out.

I could say that my IG bio has evolved a lot over the years and that is what I tried to share here.

I hope this decoding of my IG bio and flashback into my business evolution was helpful. If you loved this, then you may also see my other post where I decode 9 bios of experts to get inspiration for creating your best IG Bio. Read it here.

Categories: : Instagram Bio